The first idea did not survive its own process
Before this I was head of product at a Series C startup selling to Fortune 500 banks, watching roadmap decisions get made on what the CEO wanted, with nothing from a customer underneath them.
Meridian started in July 2024 as Component Monkey, a Figma companion for turning design components into React code. I watched people less technical than me do that exact work by talking straight to an LLM, and the evidence said the layer I was building was not needed. So I killed it. Roughly six months and a few thousand dollars of my own money in, what survived was the process: write down what you believe, put the evidence next to it, and change direction when the two disagree.




